San Diego’s fire-rescue vehicles may receive a special honor by a well-known toy company.
City Council members will consider Monday a licensing agreement with Mattel Inc. that would allow the company to create a Matchbox car line featuring San Diego Fire-Rescue Department vehicles.
The agreement states this would include a lifeguard vehicle and a fire apparatus.
If the council approves the agreement, the first model — a Toyota Tacoma lifeguard vehicle — could hit shelves next summer, said Natasha Collura, San Diego's director of strategic partnerships.
In return, the city would get 200 samples of the toy and an additional model expected the following year. The packaging will also include the city’s website.
Collura also said Mattel expressed interest in exploring a national sweepstakes that could allow a winner to experience a day as a San Diego lifeguard or firefighter.
The city approved a similar licensing agreement in 2008.
The San Diego City Council will vote on the agreement at its 2 p.m. Monday meeting.
