In City Heights, a Vietnamese community is pushing for more branding.
"People hear about Little Saigon but they don’t know exactly where it is," said Su Nguyen, who is co-founder of the Little Saigon Foundation. "Where to get a bowl of pho that’s the best — Little Saigon district."
Friday, state and city leaders unveiled a new sign that will help guide people to the Vietnamese community.
"We let the people know that, 'Hey, you know, now it is your district,'" Nguyen said. "It’s about ownership."
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Markets and restaurants are just some of the offerings along the six-block region on El Cajon Boulevard.
"There are three parts of Vietnam," Nguyen said. "The central, the south and the north — so the food is a little bit different. If you come here, you can enjoy three regions of Vietnam food."
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Soon the sign will be up along Interstate 15, which could help direct people to cultural district that is still growing.
"Basically it’s very vibrant — but we need to work a little bit harder, in terms of making the street a little nicer, the sidewalk has to be walkable and more branding, more work to be done," Nguyen said. "The sign is just the beginning."
