American Marketing Association San Diego to Present Annual Conference

Conference featuring 30+ champion keynotes, speakers, and panelists from Click Up, Comic-Con, Goodwill, Padres, Petco, PNC Bank, Oracle, Qualcomm and many more within four content-rich educational tracks covering branding, strategy, customer experience, new technologies and more.

American Marketing Association (AMA) San Diego Chapter is now accepting registrations for its The Art of Marketing: Marketing Superheroes set for Friday, October 25 from 8 a.m. to 5 p.m. PDT in the Knauss Center of Business Education at University of San Diego.

Early-bird conference tickets – offering a 50% discount – are available through August 15 only. Reserve tickets here.

The Art of Marketing: Marketing Superheroes Conference will feature 30+ keynotes and speakers, and panels designed to provide marketing professionals with inspiration, insights and creative ways to forge new strategies and skills required to combat the evil forces of over saturation, overconsumption, overwhelm, tech overload, and marginalization.

Attendees have their choice of sessions from four accelerated marketing education tracks:

The Evangelist

The Specialist

The Technologist

The Strategist

The Art of Marketing keynote speakers include:

• David Glanzer, Chief Communication & Strategy Officer, San Diego Comic Convention

• Mark Lopez, Chief Experience Officer, Show Imaging

• Melissa Rosenthal, Board of Advisors, Former Chief Creative Officer, Click Up

Other conference speakers and panelists include, but are not limited to:

The Evangelist Track

• Chad Frederick Gilbert, VP, Content Marketing, NP Digital (moderator)

• Travis Lamprecht, VP Brand, San Diego FC,

• Kendra Rudd-Gloster, Influencer Relations Manager, Rare Beauty

• Erika Ulring, Associate Director, Marketing & Communications, San Diego Museum of Art

The Specialist Track

• Darlene Cossio, Director, Marketing & Communications, Goodwill (moderator)

• Carlos Delgado, Sr. Media Relations & Public Information Officer, Rady Children’s Hospital

• Silvia Mah, CEO, She Invests!

• Teresa Ruiz, Founder, Dream Catch Consulting

The Technologist Track

• Jod Kaftan, Head of Product Design & Research, Oracle

• Di Le, AI Ethicist/HCAI Strategist, Service Now

• Brandon Ratliff, Director, MarTech, Qualcomm

The Strategist Track

• Valerie Attisha, VP, Client and Community Services, PNC Bank

• Christopher Connolly, SVP, Chief Marketing Officer, Padres

• Mike Frankel, SVP, Marketing Strategy and Planning, Petco

• Anetra Henry, Senior Director Strategic Initiatives, Institute for Public Relations

Zachary Senvisky, San Diego AMA President and Director of Growth, Compass Digital, says, “In today's competitive market, having the right strategies and tools is essential for success. The Art of Marketing conference offers a comprehensive program that covers critical areas of marketing, from branding to technology. Attendees will leave with actionable insights and practical solutions that can be immediately applied to their work, helping them stay ahead in the industry."

Darlene Cossio, AMA Art of Marketing Co-Chair and Director, Marketing & Communications, Goodwill, says, “We have an incredible line-up of San Diego marketer superheroes who have been on the frontlines of branding and customer experience, to public relations and digital marketing. It’s a not-to-be-missed conference for those who want to advance their marketing careers and network with some of the most talented marketing professionals in region.”

Sara Storm, AMA Art of Marketing Co-Chair and Product Marketing Director, says, “This conference will appeal to marketers on the corporate and agency sides across San Diego and throughout Southern California. The keynotes and tracks provide a comprehensive program within one productive day on the beautiful USD campus and the Knauss Center of Business Education. Conference attendees will leave informed, inspired, and armed with new real-world solutions.”

The 2024 Art of Marketing conference sponsors include:

• Knauss School of Business, University of San Diego (presenting sponsor)

• Causal IQ

• Clearpoint Agency

• Digitopia

• Downtown Works

• Messina Agency

• Weir Interactive

• Nexxen

• Punch Bowl Social

• Selfie Here Photo Booths

Learn about ways to increase your brand awareness through the conference’s sponsorship opportunities.

About American Marketing Association San Diego

San Diego AMA is comprised of mid to senior-level high-performing marketers serious about furthering the art of marketing and their careers. It is a source for education and networking, providing information, resources, and valuable connections in an approachable environment where personal development goals can be achieved.

Visit www.sdama.org.