Paul 'Skip' Rickert: The Business of the Live Music Business

Calling all live music fans! Veteran tour director Paul “Skip” Rickert will discuss all aspects of conceptualizing and creating a live music tour in the rock and roll industry. Skip has been a tour director for decades working with well-known bands and artists such as Santana, Barbara Streisand, Backstreet Boys, Guns N' Roses, Ice Cube, ZZ-Top, Korn, Paris Hilton and more. Skip will explain in detail what a typical day is like, from beginning to end, and will discuss the marketing and the “behind the scenes” strategies and knowledge he has practiced in his years of experience staging live music events.

“My dear brother / friend (Skip) is a wealth of knowledge and wisdom. A fellow road warrior who spent quality time co-managing Stevie Ray Vaughan. We are blessed to be sharing life and music with him with joy, grace and a whole lot of class. Ask him anything, he knows the answers. It gives me great joy to endorse his luminous radiant spirit in his quest to share his knowledge.” - Carlos Santana

Co-Sponsored by: Sound Image