Tijuana's 28th annual book fair kicked off over the weekend. More than four dozen titles will make their debut at the 10-day-long event. Authors will read and sign their work.
Thursday evening, a Lucha Libre wrestling exposition will accompany the launch of a volume about one of Mexico's most famous luchadors.
Many booksellers in Tijuana say they're pleased the book fair endures as they wrestle with internet sales and a decline in the culture of reading.
Alfonso Lopez Camacho runs the bookstore his father founded 47 years ago.
He says the government needs to promote intellectual health, like they do physical health. "Mental health requires intellectual nutrition, knowledge of writers and philosophy so one can be a free thinker."
Book fair organizers expect 90,000 people to attend.
The fair is at the Plaza Rio shopping mall across the street from Tijuana's cultural center.
